2. Brian France evidently has figured out that he can’t make more money doing anything else. Perhaps he’s looked at the next best alternative — a bi-coastal lifestyle between Daytona Beach and Los Angeles. That’s the word on the street. I believe him when Brian says he’s as committed as his uncle Jim and sister Lesa to NASCAR’s future.

3. The rumors about discussions on the sale of NASCAR are true. People have approached the France family in the wake of the death of Bill France Jr. These same people have consulted various parts of the racing community as well, which is how the story emerged, perhaps by design.

4. The best bet on where these approaches came from? Media companies looking to own content, just as some currently own baseball teams.

5. How far did they get? Not to any meeting, says Brian France. Like his sister and uncle, he’s probably interested to know how NASCAR is priced by the business world at large, even if NASCAR’s not for sale. The pricing might be a measure of how well the re-alignment of tracks is working and the mark-to-book value of Nextel/Sprint Cup dates. The France family’s International Speedway Corporation, of course, owns the majority of those dates.

6. When Rome fell, people were trying to get out. That seems to fit American open-wheel racing these days. That’s not a knock on open-wheel racing, just it’s management.

7. When talking about the alienation of longtime NASCAR fans being important issue for him to address, I suspect Brian France is giving that priority lip service. The alienation is an inevitable result of changes bequeathed to him by Bill France Jr., who continues to rule, even in death.

8. The TV ratings system is going to change more than NASCAR or its network affiliates in the coming years, as will judging the value of how advertising dollars are spent. In other words, young people follow sports differently and a lot of older people have given up on the new presentation(s).

9. The new points system in the Chase has done it’s job by forcing great drivers like Jeff Gordon and Matt Kenseth to switch their game to edgy aggression in place of smooth operation.

10. The NFL is to Brian France and his family what Jimmie Johnson was to Gordon during this year’s Chase for the Championship. Easy to see, harder to catch, ne’r impossible to pass.

Jonathan Ingram can be reached at jonathan@jingrambooks.com.