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The New NASCAR Fan Still Cynical

 

The view from here on what kind of followers NASCAR will attract in the future with the Car of Tomorrow.

 

1) The new NASCAR fan will follow drivers, not cars or brands. If all the cars are the same, i.e. the Car of Tomorrow, then the drivers are the only focus left.

2) The new NASCAR fan will look at the racing in the 1960’s in the same way NFL fans currently think of the leather helmet era or NBA fans look at the 76ers of Wilt Chamberlain versus the Celtics of Red Auerbach. The big cars at Daytona were unique and different, the history formed the foundation, but… .

3) Despite some recent political setbacks, the new NASCAR fan remains more likely to see races locally in the New York City, Seattle and Denver markets — and less likely to see two races a year at Martinsville or Richmond.

4) The next generation of NASCAR fans will be roughly three times more likely (than at present) to be African-American or Latin. They will be twice as likely to be Canadian. On the other hand, they’re unlikely to be Drifters, who are, with all due respect, car nuts.

5) The new NASCAR fan will be more likely to follow football (college and the NFL) than, say, the Indy 500, because there’s only so much time to go around. Virtually none of them will be able to tell the precise difference between Champ Cars or Indy cars, their origin or history. Some may come to see these latter two as just a couple more feeder series.

6) Male and female, the next generation of fans will be more likely to race — electronically.

7) The new NASCAR fan will also be more likely to sit in a suite at a race, be associated with a corporate sponsor and to be more excited by the big event and the crashes than the race itself.

8) The new NASCAR fan will not mind when the factories start fielding their own multi-car teams — as long as they hire their favorite drivers.

9) The new NASCAR fans will not mind more Japanese and European manufacturers participating or drivers from the same origins. As long as those drivers are fast and cool… .

10) The new NASCAR fan will not expect their drivers to get killed or have a career summarily shortened by serious injury despite increasingly impressive speeds.

11) As long as the show is good, the new NASCAR fans — just like the old NASCAR fans — will be cynical but not irate when NASCAR manipulates the rules for the sake of promoting the sport.

Jonathan Ingram can be reached at jingram666@cs.com

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